men and women have all shown a keen interest toward fashion in one way or another, many have entered this industry with a sound display and keen sense of fashion culture. however, very few have arrived with such a raw expression of glamour and shape. for athena lukeides, fashion needed more... it needed desodero!
her story is a blend of drive, passion and creative experimentation that trigged the emergence of her label desodero. its cultivation is a result of 12 years within the fashion industry with no real formal training to attest to. globetrotting endeavours have served as the culprit for that innate curiosity obtaining its release and exploding onto the fashion platform. the waters of the mediterranean, picturesque sunsets, the movement of rio de janeiro coupled with the spirituality of its dance culture are all tools for the development of athena’s desodero. these key natural fundamentals aid in the retention of the products authenticity and also capture the purity, essence and sexual sophistication of the feminine form.
husband and business partner, lucas oversees the overall operation of the business. in addition, he brings valuable skill sets such as graphic design, marketing and promotional strategy. the culmination of these two young business persons will propel desodero onto the global stage and effectively position itself as a leader within a growing niche market.
a compromise on quality is never made for the enticing margins associated with cheap second rate material. as a valued customer, the team at desodero offers a swim zip bag with every purchase in logo print.
desodero- a raw expression of sexual sophistication: